Saw this great post over on Panini's blog site. Thought it would be of interest to some of you.
An often overlooked aspect of sportscard creation - the 'write up' - is almost as much of an art form as mocking up a design for a card front. I myself am a nerd for card creations and all aspects of design (even the boring text). So I found this article to be a unique look at an underappreciated talent.
How many of you take the time to read the backs of cards (ok...not ALL of them, but some)? These words don't grow on trees.
Have you ever tried to write up a card back yourself? It's not as easy as you might think.
To me, things like where the word appears on a given line, the length of the line in comparison to the others, the overall aesthetics, the font size, the descriptive words, the accuracy of the information....I could go on. It all plays a role in making the cards comfortable to look at and consistent from one to the next.
Thank you Panini for taking a moment to give the writers center stage.